David Brenno
Co-Founder, Fino Bespoke Tailoring
The most common mistake wedding parties make is treating uniformity and cohesion as the same thing. They are not. A polished wedding party does not require every man to wear an identical suit — it requires a thoughtful bespoke approach that creates visual harmony while letting each person, especially the groom, stand out in his own right.
One of the most elegant solutions is using the same fabric for groom and groomsmen but differentiating through details. The groom might wear a peak lapel jacket with double-button cuffs and a contrast lining, while groomsmen wear the same fabric in a notch lapel with simpler construction. From a distance the wedding party reads as unified. Up close, the groom is unmistakably the focal point.
Another popular approach is staying within the same color family while using different fabrics. The groom wears a suit in S150 wool — fine, luminous, formal — while groomsmen wear a complementary shade in a more robust S120 that photographs beautifully at a lower cost. The result is a wedding party that looks intentional without everyone wearing identical garments.
For grooms who want to stand apart entirely, a different color or pattern creates a clear distinction. A groom in a midnight blue suit with subtle chalk stripe stands out naturally from groomsmen in solid navy. The wedding suits read as a family of garments rather than a uniform, which feels modern and personal.
“For grooms who want to stand apart entirely, a different color or pattern creates a clear distinction.”
— David Brenno
Accessories are often where coordination comes together most naturally. Matching pocket squares in a shared color, coordinating tie fabrics, or identical boutonnière styles create visual cohesion even when the suits themselves differ. These details are inexpensive relative to the suits and highly effective in photographs.
What matters most is that each groomsman is fitted individually. Groomsmen who wear custom suits tailored to their specific measurements look dramatically better than those wearing rented or off-the-rack garments — and the difference is obvious in photos. At Fino, every groomsman receives his own measurements, pattern, and fittings.
The consultation process at Fino is designed to accommodate wedding parties efficiently. We schedule group consultations at our Los Gatos studio so the groom and all groomsmen can be seen in a single session. From there we coordinate fabrics, details, and timelines so every wedding suit is ready well before the big day.
If you are planning your wedding party, book a consultation at Fino today. Visit /wedding-suits for an overview of our process or go directly to /book-appointment to reserve your studio visit. Our team will help you build a wedding party that looks cohesive, personal, and impeccably tailored.